Which? has revealed that holidaymakers don’t always get a good deal when purchasing time-limited “hurry” holidays.

It was found that 13 of the 30 adverts for “hurry” holidays that Which? looked at could be bought for the same or for a cheaper price, making the hurrying to book aspect of the deal unnecessary.

The costs of airport transfers, coaches and eating at the airport can add up so Which? wanted to know how travellers could make the actual holiday cheaper.

Which? first looked at the adverts, then checked again after the deadline was over to compare the prices. It found that travel companies might be misleading consumers and suggested the following are the main things wrong that they are doing:

– Extending deals beyond the advertised deadlines;

– Cutting prices after the hurry-deal offer had finished;

– Repeating hurry deals one after another.

Executive director for Which? said: “No-one likes finding out that someone on the same holiday paid less for it. But it’s even worse if you bought your holiday in a rush because the ads told you the prices would be available only for a short time.

“It’s unacceptable that holidaymakers are hurried into making decisions that might not give them the best value for money. Travel companies understandably have to adjust prices up or down according to demand. But they shouldn’t kid consumers that the prices on offer won’t be around for long.”