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More UK tourists have been heading to the Azores for their holidays thanks to help from TV personality Ben Fogle. The adventurer and broadcaster was recruited as a tourism ambassador for the Portuguese islands as part of an advertising campaign running from January to March.

The success of the promotional scheme has seen UK visitor numbers rise by almost 15% in a year, up by 10,000. "We found that visitor traffic to the Azores' website doubled during our campaign, compared to the 2012 campaign period,” a tourism spokeswoman said. The Portuguese tourist board has focused on working closely with the UK to find out what holidaymakers from this country want from a destination. The Azores offers a range of activities for travellers to enjoy while visiting, including walking, diving, biking, religious tours and marine conservation. "The main problem has been that British people hadn't heard of the Azores, and if they had, they didn't realise they're in the Atlantic less than a four-hour flight from the UK," the spokeswoman continued.

And to make it even easier for travellers, affordable London airport transfers are available to take the hassle out of your journey. "The Azores are for people looking for experiential holidays and I see there being massive scope for that to increase,” the spokeswoman said.

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