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The number of bookings made to tourist hotspots in the West have increased and overtaken bookings made to the East, new data reveal.

According to a report by holiday company Hayes & Jarvis, the number of flights from the UK's major airports, such as Stansted, Luton or Gatwick, to destinations in the West have risen.

The study found that holidaymakers are choosing places such as Mexico and the West Indies over some of the renowned tourist destinations in the East. The firm named St Lucia, Las Vegas and the Dominican Republic as some of the destinations which have risen in popularity among travellers this year.

Figures show that bookings made for the Dominican Republic have risen 800%, while Mexico is up 143%. Cuba and St Lucia have also enjoyed a rise in booking numbers as statistics reveal a rise of 66% and 55% respectively. In comparison, holiday bookings to Kenya have fallen 58%, while Egypt is down 22%, an overall fall on levels last year.

Niel Alobaidi, commercial director at Hayes & Jarvis, said: "We have seen massive year-on-year growth in bookings heading west to the USA, Caribbean or Latin America, clearly highlighting the importance of value in driving customer demand.

"Much of this has come about because of the competitive pricing of luxury all-inclusive packages, which are perceived as a bargain."

Currently, Mexico is at the top of the leader board in Hayes & Jarvis's top 10 destinations for 2012, while Khao Lak in Thailand trails behind at tenth.

Copyright Press Association 2012