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A new flight route is to be launched from London Stansted to Istanbul's Atatürk Airport, next month.

The new route will launch on May 5, 2012 through Atlasjet, which will be hoping to encourage the already large number of Britons to continue to visit Turkey.

In theory, the new flight route should reduce the demand on the other direct flights which fly from Stansted or other London airports, such as Luton, giving more people a better chance to be able to book flights on the exact dates they want.

Direct flights are already available to passengers travelling to Istanbul's Sabiha Gokcen Airport from Stansted through Pegasus Airlines. However; Atatürk Airport is much closer to the centre of Istanbul, making the airport transfer and the general continuation of passengers journeys shorter.

Sabiha Gokcen is approximately 28 miles from the heart of Istanbul, whereas Atatürk is merely 11 miles out, meaning it would take less than 30 minutes to drive into the centre of the city if traffic should allow.

Atlasjet airline company have been running for over 10 years and fly to various destinations around the Middle East, including connecting flights from Turkey to Iran.

Over two million UK nationals visited Turkey in 2010 and despite tightening up its visa regulations the country remains popular with British holiday makers.