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A new airline connecting Iceland's main airport at Keflavik with 12 destinations in the UK, Germany, France, Denmark, Poland, Spain and Switzerland is to be launched in June.

WOW Air has already unveiled its aircraft and is currently hiring cabin crew, for which it said it received a large number of applications.

The Icelandic airline will operate two Airbus A320s, which seat up to 168 passengers and are to fly from Stansted Airport to Keflavik three times a week. Prices for a one-way ticket start from £68 and include 20kg of baggage allowance per passenger.

Gudmundur Arnar, chief marketing officer at WOW Air, said the airline had already seen a high demand for the service from London.

He said: "We are a new and fresh business and will focus on passenger comfort. We believe customers will feel it is a fun experience travelling with us, while also enjoying low fares to one of the world's most fascinating destinations."

Iceland has become increasingly popular among Britons, with its tourism industry noting a 12% rise in UK visitor numbers last year. The figure surged by 53.7% in January as UK tourists rushed to the remote island to witness the best Northern Lights display in five decades.

WOW Air will also fly to Copenhagen, Warsaw, Krakow, Berlin, Stuttgart, Cologne, Zurich, Basel, Paris, Lyon and Alicante.

Copyright Press Association 2012