True Story
By Michael Hinckley, President of EasyBus
A few years ago, I was in my office trying to help a novice computer user with a
technical support question regarding EasyBus. This user did not have Internet
access, so I was trying to talk her through clicking an icon on her screen using just
my knowledge of where things "should" be, given what I knew about the program. The
conversation went something like this:
"OK, just click the button on the top right hand corner of the screen."
"I don't see it"
"Alright just look a little closer, do you see the green box?"
"Yes."
"OK, look just to the right of that box"
"I don't see it"
Finally, after about 5 minutes -- "Oh! I see it!" In response, I silently said a
prayer of thanks and then continued to finish the call. Immediately when I hung up,
my wife called. It seems her car had a flat tire in the driveway.
I drove home and called our local mechanic. (Although I write software for buses, I
would probably hit myself in the head with a wrench if I had to work on one.)
The mechanic didn't seem too thrilled with my call "I'll be right over as soon as I
can, what is the serial number on the tire?" he asked. "No problem" I thought to
myself; using my cordless phone I sprinted out to the car and looked at the wheel.
The conversation went something like this:
"I don't see it."
"OK just look right at the tire, you should see the serial number in big letters"
"I don't see it"
"Alright, just look a little closer"
"I still don't see it..."
Finally after about 5 minutes-"Oh! I see it!" If the mechanic could have looked at me
through the phone, I was blushing with embarrassment by the time I found the serial
number. I felt so stupid that something so obvious to him could be so difficult for me.
I tell this story to every new tech-support person that I hire, because it so
perfectly illustrates the fact that we are all experts at what we do, and we are all
novices at what we don't do. At EasyBus, it is a point of corporate pride for us
that every employee at your service understands this better than any other software
company that you will deal with.